Australian Government returns master media account to UM
UM has won one of the biggest media accounts in the country, securing the Australian Government’s master media account, according to The Australian.
The Australian Government officially kicked off its tender process in November last year, with the account previously held by Dentsu Mitchell, (now Dentsu X).
The agency, at the time known as Mitchell & Partners, won the account in 2014 in partnership with AdCorp.
In 2016, Dentsu Mitchell said it would deliver all of the non-campaign work for the Australian Government without partnering with Adcorp.
Adcorp then stopped delivering any advertising services one month later.
UM’s win means the media account, worth between $150m and $175m, is returning to its previous 11-year home.
According to the Campaign Advertising by Australian Government Departments and Agencies report, $174.7m was spent on campaign media placement between July 2015 and June 2016.
In February, UM also won the $23m AGL media account seven months after Fiona Johnston became the CEO, replacing Ross Raeburm.
UM declined to comment while Mumbrella has approached the department of finance for comment.
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Congratulations UM. That’s incredible news!
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Not bad for an agency group that the rest of the industry were saying would fall to its demise not long ago. Congratulations to UM and the entire Mediabrands network. Fantastic achievement.
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Who did UM beat in this pitch? I
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Has this moved to UM Sydney or still in Melbourne?
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Dentsu will need to increase the acquisitions further to offset that loss.
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Congratulations UM! Fantastic result. You guys are on fire.
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Congrats UM!
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What ends sooner, the Trump presidency or Dentsux?
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Firstly congratulations to UM and the IPG team. Shows what can be done with quality leadership at group and brand. I’m sure this will hurt at Dentsu X but do hope they find a path forward. The poor person who only just started as their CEO.
Not too sure what is happening at Dentsu Group though. 300m lost work in 6 months would take a fair bit of explaining to the global leadership……
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Massive endorsement of the work that’s been put into Mediabrands and UM over the past few years .
Surprising how much stick that group has come in for given the wins they’ve had and the way they’ve transformed the business model.
Lion, J&J, AGL, TA, ING, NSW Govt, Spotify, Optus, Lego, Amazon, Pizza Hut ..
Well done to all involved .
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Congrats to the team at UM – a huge win and great momentum for an awesome 2018.
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Congrats UM!
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