Australian GP reveals new branding ahead of 2025 Formula One season kick-off, via Bullfrog

October 8, 2024 9:14

As Melbourne gears up to host the first Formula One race of the 2025 season in March, the Australian Grand Prix has unveiled its new brand positioning, developed by independent agency Bullfrog.

‘Expect Nothing Less’ represents the sport’s ongoing evolution into a cultural phenomenon, with new brand strategy, system, and campaign work.

The agency collaborated with the Australian Grand Prix’s executive and creative teams to push the corporation into a new direction, with ambition to build excitement and get fans keen for the 2025 season.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Aus GP Australian GP Australian Grand Prix Australian Grand Prix Corporation Bullfrog Expect Nothing Less Formula 1 Formula One Lani Evans Mike Doman

1 COMMENTS

Josh 8 Oct 24

Of course their feet are off the brakes. They control the car with their hands!

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Australian GP reveals new branding ahead of 2025 Formula One season kick-off, via Bullfrog

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