Australian Grand Prix Corporation releases TV ad as search continues for creative agency

The Formula One Australian Grand Prix has used still imagery for the first time in a 30-second ad from AJF that will be hosted online for the next month before hitting TV screens in the new year.

The switch away from moving images of the race  has been designed to “achieve great impact” and differentiate it from the host of other sporting events including the Asian Cup, Cricket World Cup and Big Bash cricket.

The ad is narrated by former F1 world champion Damon Hill who “added to the authenticity of the package” by speaking off the cuff and not from a script, according to the Australian Grand Prix Corporation.

Australian driver Daniel Ricciardo features heavily in the campaign. “He has taken the Motorsport world by storm and we want the audience to know you will only see Daniel in action at the event,” the company said.

“Formula 1 is a non participation sport, so this campaign really allows consumers to get an insight into the driver’s head.”

Meanwhile, the Corporation has yet to make a decision on who will handle its creative for future events after releasing an expressions of interest document in September.

The successful agency must provide the Corporation with the “services of a full advertising agency” for the Australian Moto Grand Prix in 2015, 2016 and 2017 with the option to extend to 2019 and for the Formula 1 Australian Grand Prix in 2016 and 2018 with the option to extend to 2019 and 2020.


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