Australian Made: The roo returns for election season
Today, Australian Made launches a new campaign starring Olympic swimming star Ariarne Titmus. CEO Ben Lazzaro talks to Mumbrella about protecting and promoting the iconic brand during an election period hyper-focused on local production.
In 1986, then Prime Minister Bob Hawke commissioned legendary designer Ken Cato to create what may be the nation’s most recognisable graphic: the Australian Made logo.
A Roy Morgan survey showed that 98.8% of Australians recognise it, and the familiar kangaroo is now used by more than 4,500 businesses across thousands of products sold, both here and internationally.
The design is elegant. It’s shape suggests a rural street sign, the green and gold represents our unofficial colours, and just three pen-strokes conjure the unmistakable image of the kangaroo.
