Australian Men’s publisher Dmarge undergoes rebrand across web and print

Shut Up & Take My Money and its publisher Dmarge have rebranded.

The announcement:

Australian Men’s Publisher DMARGE Undergoes Major Rebrand Across Print & Online Titles

The self-proclaimed Playbook For The Modern Australian Man has renamed it’s print title and relaunched with a refreshed identity.

The new brand has been in development for a few months with local Sydney agency Samuel Willett Design. DMARGE founder Luc Wiesman says, ‘the men’s media market is either “bro” or unrealistically aspirational, which excludes most Australian men. The rebrand represents DMARGE’s unique and honest approach to a range of men’s interests; it’s a bold logo that works across all mediums and applications.”

The website refresh has been developed to improve user time on site and display advertising viewability. Average viewability on DMARGE is now close to 90%, ensuring advertisers are getting maximum value for money and minimal wastage. Combined with 85% completion rates on native video and over 3 minutes dwell time on native editorial, DMARGE is a reliable solution for advertisers looking to get in front of a premium audience.

DMARGE’s print magazine, Shut Up & Take My Money will launch its fourth edition in November. It too will undergo a major rebrand, adopting the new DMARGE branding. “Shut Up & Take My Money as a brand was fun, but aligning the print and web titles under the same masthead is a better long-term solution for advertisers and overall awareness,” says Wiesman.

This edition features legendary Australian surfboard shaper and all-round nice guy, Hayden Cox on the cover. Brands Rolex, Porsche, Martell, IWC Schaffhausen, Breitling & Piaget have once again partnered with DMARGE for the fourth edition of the magazine. The DMARGE magazine will be available nationally in Qantas, Virgin Australia and Singapore Airlines business lounges, premium retailers, via subscription, as well as online. The magazine is available December 3rd, 2019 and is priced at $14.95. The next edition is due out in May 2020.

Source: Dmarge media release


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