Australian podcast advertising up 64%, Amazon leads spend

Nathan Jolly

August 15, 2023 10:36

ARN’s iHeart and Magellan AI have revealed the top 15 brands that advertised on Australian podcasts during the second quarter of 2023, with Amazon outspending its competitors.

The report used artificial intelligence to determine the top advertisers across more than 400 of Australia’s most popular podcasts.

According to the figures, spending during the June quarter grew by 64%, compared with the same three-month period in 2022.

All podcast genres saw a lift in advertising, with ‘comedy’ podcast spend up 127%, ‘true crime’ advertising up 116%, ‘society and culture’ increasing by 48%, and ‘news’ up 49%.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.