Property investment magazine closes despite soaring market
Australia’s highest-selling property investment print magazine has published its final issue after almost 20 years, but it remains unclear what will happen to the title’s digital assets.
Australian Property Investor magazine, which first went to print in 1997, will no longer produce its February 2017 edition, due to hit shelves on 1 January, 2017
The Brisbane-based Australian Property Investor, which claimed 130,000 monthly readers, first went to print in 1997 and was due for a relaunch in January 2017.
Kieran Clair, who took over editing the title in March this year after three years contributing as a journalist, was told of the magazine’s demise on November 30.
Such is the case with a lot of titles, especially independently owned.
With no mobile website, no bespoke digitally created content and no social strategy what did they really expect?
You can’t simply regurgitate print tonight online.
Sadly it’s not suprising they went under, just a wonder they didn’t give up sooner.
The editor was quoted that advertising drove profitability but wasn’t their department, quite frankly, as the editor or general member of staff profitability is everybody’s department.
To clarify that quote – advertising wasn’t my, or the editorial teams, department. We always tried to keep content and advertising seperate to avoid advertorial comment in feature articles. It was a core value of the publication to keep the two departments as seperate as possible. Of course the editorial crew were keen to improve readership (and profitability) through high quality content and exposure in other mediums. That was our brief.
I was a subscriber to API for many many years and have to say the disrespect of this Lane Boy character is disgusting. It’s the subscribers that would have kept API going all those years. I would have had at least another 18 months on my 3 year subscription and not even a courtesy email or letter to advise what has happened.
I’m not sure but the new “Your property Investment” looks terribly similar to the failed API “Australian Property Investor” Can anyone tell me if the Lane Boy has any affiliation what so ever with the new magazine?