The Australian snatches syndication of The Economist from AFR
News Corp’s broadsheet The Australian has signed a new syndication deal with international news and business publication The Economist.
The new deal – which will see articles from The Economist republished in The Oz – ends the British publication’s previous arrangement with Fairfax Media’s The Australian Financial Review.
A spokesperson for The AFR said suggested The Australian had overpaid, telling Mumbrella: “We provide our readers with high-quality global news from the Financial Times, the New York Times, the Washington Post, the Harvard Business Review and Bloomberg. Apparently, others are seeking to pay above the odds in order to compete with our syndicated offerings.”
Paul Whittaker, The Australian’s editor-in-chief, said the partnership is part of the publication’s “ongoing commitment” to delivering high quality news coverage, commentary and analysis.
“The stated mission of The Economist is ‘to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress’. This makes the brand a perfect fit with The Australian.”
The Australian also republishes articles from fellow News Corp titles including The Wall Street Journal, Dow Jones and The Times of London.
Content from The Economist began to appear in The Australian in print and online yesterday.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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