Australian sportswomen tackle gender equality in VicHealth campaign

Australian sportswomen transform into older versions of themselves and ask questions about the future of women’s sport, in a new equality campaign by health promotion foundation VicHealth.

Created by Cummins&Partners, the #changeourgame campaign aims to encourage Victorians to change their attitudes towards women’s sport by urging them to think about how long equality in sport could take.

The new work sees cricket player Gemma Triscari, basketballer Maddie Garrick and AFL player Darcy Vescio use make-up to transform into their future selves and ask questions such as “I’m not going to be this old before I see women in leadership roles in sport am I?” and “Do we have to wait this long to have the same opportunities as male athletes?”