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Aussie surfer Ben Wilson stars in Jeep ‘don’t hold back’ campaign

Jeep has released the second installment of its ‘don’t hold back’ campaign to commemorate its 70th aniversary. Created by CumminsRoss, the video features Australian surfer Ben Wilson as he kite-surfs a thirty-five feet high wave in Fiji.

Caroline McComb, public relations manager, Chrysler Australia said: “Ben Wilson represents what ‘Don’t Hold Back’ is all about. His fearlessness and passion really rings true with the Jeep brand”.

Sean Cummins, executive director, CumminsRoss added: “Jeep has such a strong and authentic brand presence in Australia that doesn’t hold back in any condition. Immediately we moved to make Jeep the ‘Don’t hold back’ car and socially we wanted to embrace people’s Don’t Hold Back moments.”

The first video featuring footy legend Tommy Hafey was released May. The ad is the third piece of creative for Jeep since CumminsRoss won the business in March.

Credits:

  • Kite surfer – Ben Wilson
  • Sponsor – Jeep
  • Agency – CumminsRoss
  • Editor – Ryan Brett
  • Sound – Risk Sound
  • Music Track – Potbelleez ‘Don’t Hold Back’
  • Photographers – Stu Gibson, Scott Winer, Andrew Shield
  • Cameraman – Darren McGagh
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