Australian Turf Club appoints Emotive to creative account

Emotive has taken on creative duties – including strategy, creative, production and social distribution – for the Australian Turf Club (ATC) ahead of the launch of the Everest Carnival.

Last year, the Everest Carnival attracted attention and criticism when the NSW state government allowed the barrier draw to be projected onto the sails of the Sydney Opera House.

Emotive’s first piece of work for ATC will promote the Everest Carnival 

In addition to the Everest Carnival, Emotive will work across ATC’s other campaigns throughout spring and autumn. ATC operates 110 thoroughbred race days, events and hospitality across four Sydney racecourses – Royal Randwick, Rosehill Gardens, Warwick Farm and Canterbury Park.

Corina Black, executive general manager of commercial at ATC, said of the appointment: “Emotive demonstrated strong strategic and creative thinking and their track record of driving emotional connections between brands and consumers was a significant factor in our decision to appoint them. We’re looking forward to working with the Emotive team to bring our race day experience to new audiences.”

Simon Joyce, CEO and founder of Emotive, added: “Going to the races is a quintessentially Australian pastime, and we’re honoured the ATC have entrusted us to communicate the excitement and fun a day at the races offers.”

Emotive has also recently created work for Optus and unveiled a new brand identity.

Emotive is owned by Here, There and Everywhere (formerly APN News & Media), which also owns Australian Radio Network.


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