Australian Turf Club appoints Emotive to creative account

Emotive has taken on creative duties – including strategy, creative, production and social distribution – for the Australian Turf Club (ATC) ahead of the launch of the Everest Carnival.

Last year, the Everest Carnival attracted attention and criticism when the NSW state government allowed the barrier draw to be projected onto the sails of the Sydney Opera House.

Emotive’s first piece of work for ATC will promote the Everest Carnival 

In addition to the Everest Carnival, Emotive will work across ATC’s other campaigns throughout spring and autumn. ATC operates 110 thoroughbred race days, events and hospitality across four Sydney racecourses – Royal Randwick, Rosehill Gardens, Warwick Farm and Canterbury Park.