Australian Woman’s Weekly launches brand push celebrating everyday Aussie women

ACP’s Australian Woman’s Weekly has launched a new ad campaign positioning the magazine as celebrating everyday Australian women.

The moves coincide with the November issue goign on sale and the launch of an accompanying $5.99 iPad app.  

The TV ad, based on the song “She”,  has been created by Ogilvy & Mather and directed by Paul Goldman. the ad airs from tonight.

ACP Magazines group publishing director, Phil Scott said: “This investment in our flagship title  is part of a regular process of review to successfully take our titles into the future. ACP aims to ensure that all our titles remain relevant to their loyal readers, while also working to attract new audiences.

Australian Women’s Weekly editor-in-chief Helen McCabe added: “This investment represents the considerable faith in the brand both from ACP and Australian women, who still, after 77 years, trust and love this magazine. I am confident that new and loyal readers will enjoy the re-design and that the iPad version will be embraced by a growing number of tech-savvy female readers.”


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