Australian Woman’s Weekly launches brand push celebrating everyday Aussie women
ACP’s Australian Woman’s Weekly has launched a new ad campaign positioning the magazine as celebrating everyday Australian women.
The moves coincide with the November issue goign on sale and the launch of an accompanying $5.99 iPad app.
The TV ad, based on the song “She”, has been created by Ogilvy & Mather and directed by Paul Goldman. the ad airs from tonight.
ACP Magazines group publishing director, Phil Scott said: “This investment in our flagship title is part of a regular process of review to successfully take our titles into the future. ACP aims to ensure that all our titles remain relevant to their loyal readers, while also working to attract new audiences.
Australian Women’s Weekly editor-in-chief Helen McCabe added: “This investment represents the considerable faith in the brand both from ACP and Australian women, who still, after 77 years, trust and love this magazine. I am confident that new and loyal readers will enjoy the re-design and that the iPad version will be embraced by a growing number of tech-savvy female readers.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Boring, cheesy, unoriginal, bland, sums up the magazine perfectly i guess. Plus, i know it’s a monthly publication, but the line ‘thats why we celebrate her every month’ makes me cringe a little.
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Simply singos rubbish
Why does acp waste its money ?
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Oh God – where do you sad little haters come from?
You and your “mean girls” comments on these blogs constantly make me
ashamed to be a part of this industry.
This is a sweet little spot, executed beautifully, and doing the job I am sure it was meant to which is to engage on an emotional level with the Womans Weekly readers.
And in case you hadn’t heard, Singo left the Ogilvy building 4 years ago.
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Enough with the ‘celebrating being a woman’ crap please, its a little boring now. There is a reason why you don’t see men replicating the same kind of dross, we just get about doing whats in front of us without the need to throw a party to ‘celebrate’ it.
Stop the proverbial parades just because you have breasts, put down the trash magazines, stop living vicariously through the lives of others and just shoosh up and do. Men have been doing this since the dawn of time, and there was a time once when the females of the species did the same.
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Yes a little bit bland, some nice images in it though and the song is subtle but just not strong enough and the ad doesn’t really reflect the magazine.
They’d be better off just showing mothers and daughters from different walks of life just having arguments over silly things as most women do then drinking a cup of tea laughing over it together or having a smoke in the backyard.
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I’m 29, not Woman’s Weekly’s typical demographic but assuming a target for recruitment, and I love the ad, just cause, and after viewing it i’m more engaged with the publication, so someone has obviously done what they were paid to do. And as for the bloke having a whinge about celebrating… get over it mate, it’s just an ad.
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