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Australian Women’s Weekly appoints new editor

Sophie Tedmanson has been appointed as editor of The Australian Women’s Weekly, joining the ninety-year-old magazine from next month.

Tedmanson started her journalistic career at News Corp, working at The Times in London, before moving to Vogue Australia, where she worked for six years, across features director, arts editor, and deputy editor positions.

More recently, she held communications roles at the National Gallery, Art Gallery of NSW, and Australian Museum.

“Championing and empowering women through their stories and creating engaging lifestyle content – whether through short-form news or long-lead features and across all media platforms – has always been a passion of mine, so I am both excited and humbled at this opportunity to do so at The Australian Women’s Weekly,” Tedmanson said of her new role.

“It is an honour to take the helm of Australia’s most iconic women’s publication, and I look forward to leading its talented and dedicated team towards its centenary.”

Are Media’s general manager of lifestyle, Nicole Byers, said: “Being editor of The Australian Women’s Weekly is one of the greatest jobs in Australian media. I should know; I did it for six amazing years.

“The Weekly has been the trusted voice of Australian women for nine decades and being its editor is a huge responsibility – but also tremendously fulfilling and a lot of fun. The Weekly is a powerful, well-established and iconic brand, one that is evolving and growing all the time.

“I’m delighted that Sophie is joining the team. Her passion for women’s issues and her extensive experience in delivering quality lifestyle and news content, coupled with her deep understanding of omnichannel publishing, will be a huge asset to the brand.

“She is joining a stellar team of content creators at an incredibly exciting time for the brand, and I cannot wait to see where she takes The Weekly in the coming years.”

Last month, The Women’s Weekly launched on online hub, with plans to expand this into a marketplace next year.

Byers told Mumbrella the website will “grow and deepen the connection we have with our existing audience” while also enabling the publication “to reach and inspire a new cohort of Australian women who value quality content.”

“It will provide trusted advice on everything from financial planning to travel, health and beauty, as well as The Australian Women’s Weekly’s trademark interviews and in-depth investigations,” Byers continued.

“The site will not only be a platform for information; it will provide a community for Australian women who want to find out more about the things that matter most to them, with content that aligns to the values and standards they have come to expect from The Australian Women’s Weekly.

“And next year we will launch The Australian Women’s Weekly’s marketplace – specially curated by the brand’s team – for the growing number of women who tell us they are just not being catered for elsewhere. ”

 

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