The Australian’s Geoff Elliott switches to PR with GRACosway
Australian’s former media editor and Washington correspondent Geoff Elliott has joined Clemenger Group’s newly merged corporate PR operation GRACosway as joint managing partner of its corporate and financial communications practice.
The move comes just a fortnight after Government Relations Australia and Cosway Australia merged.
Until the move, Elliott was business editor of The Australian.
CEO Les Timar said: “Geoff is one of Australia’s most respected business journalists and editors. Geoff has had a distinguished career in journalism in Australia and internationally, including 15 years at News Limited.
“Geoff is one of the most insightful voices in business and public affairs journalism, a Walkley award winner and a leading innovator in navigating the fast changing media landscape.
“His experience in the midst of a technological revolution creating new ways to report and distribute content will provide GRACosway’s clients with unique insights to addressing complex communications challenges.”
Elliott will join Ben Wilson as joint managing partner for the corporate and financial communications practice .
Elliott talks to Mumbrella’s Tim Burrowes during his stint as The Australian’s media editor in 2009:
https://www.youtube.com/watch?v=BlVQ15L7S4s
https://www.youtube.com/watch?v=ngmMw2YlYAk
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Geoff was probably the best option if the oz wanted a real editor. His move is a sad but quite definite statement that follows a number of significant choices by other talents such as mega and Sally Jackson. It is a sinking ship in more says than one
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Although I didn’t know Geoff personally, he seemed an exceptional journalist and exactly what the medium needed. I think it’s probably indicative of the state of play/salary/conditions in newspapers that guys of his talent are moving to the utter mediocrity and banality that is PR in Australia…
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