Australians trust miners more than the media
More Australians trust the mining industry than the media, suggests a new survey by Essential Media.
The mining industry narrowly beat out its media counterparts 32% to 30% in the report examining which sectors and institutions Australians trust.
The report from Essential Media Communications showed that Agriculture, Tourism and Manufacturing were the most trusted sectors.
In the wake of the Finkelstein Report, the report also showed that newspapers had fallen in trust with the number of respondents stating that they had “no trust at all” in newspapers tripling from 5 per cent in 2010 to 15 per cent this year.
People do not trust the Murdoch press. Well there is a surprise…
The mining industry has done a great job over the past 2 years changing their perception, focussing on the value they add to Australia through employment across a wide range of sectors. They’ve won my heart and mind. Maybe traditional media campaigns still work
Ironic that this is released in close proximity to Edelman’s global Trust Barometer. Perfect coincidence? Similar results?
Matt clearly works for the pro-mining media spammers. That’s why his comment is so unbelievable and sounds so scripted. I don’t know anyone who trusts the mining industry. But then, most people I know are well educated. Not idiots.
I guess they both dig dirt….
People find out about the mining industry from the media. Maybe Essential Media should do a little more work.
Australians trust miners more than the media to do what, exactly?
– Look after their kids?
– Invest their super with?
– Keep them up-to-date with breaking news?
– Mine coal?