Australia’s first pet-focused media channel, Fur Media, launches

April 10, 2024 9:20

Australia’s first-ever pet-focused media channel, Fur Media, has launched this week.

Led by Active Media Group’s Michael Ryan and Blobfish International’s Nic Cann, the business offers a digital out-of-home (OOH) network in high-traffic vet facilities across the country, reaching nearly 1.6 million Australian pet owners every month. The network includes a range of ‘pee-proof’ screens, designed to withstand paws and tails, with a slimline fit to suit vet reception areas.

(L-R): Michael Ryan, Corey Dawson, Saskia Parton and Nic Cann

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.