Australia’s first UGC platform for baby products launches

Australia’s first user generated platform for baby products has launched.

The announcement:

The baby products robust performance against an otherwise sluggish retail environment sees thousands of brands entering and vying for a share of the growing $8bn sector. Unlike other segments, the most powerful influence for purchase decisions comes from other parents. Tell Me Baby (tellmebaby.com.au) is a new advertising platform that is capturing this void of authentic brand experience as Australia’s first 100 per cent user generated content site.