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Australia’s getting wiser says Wisr in new campaign targeting disillusioned big bank customers

Peer to peer lending service provider Wisr has targeted disillusioned big bank customers in its new ad campaign.

Created in conjunction with Lunamik, the ad calls out banks who have taken it “just a bit too far” and encourages Australians to make better choices when seeking personal loans.


James Goodwin, chief marketing officer at Wisr, said in a statement: “Never have so many Australians been so fed-up with traditional banks and their lack of transparency and fairness. At Wisr we believe there is a smarter, fairer way to do things.

“Through our commitment to responsible lending and financial wellness programs we have seen thousands of Australians already come across from big banks. This campaign takes our message to a much wider audience.”

The Wisr brand launched in March last year and has leveraged the Banking Royal Commission to create its first major ad campaign.

Michael Pirone,  co-founder and director at Lunamik, said in a statement: “We know there are many Australians out there that have become disillusioned with big banks and this was our opportunity to show them a real alternative, albeit in a light-hearted way.

“Banking shouldn’t be just about making money, it should be about helping improve people’s lives – and we’re pleased to partner with Wisr in sharing this message.”

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