Australia’s screen future is online: it’s time to support our new content creators
Some of Australia’s most-viewed screen stars aren’t the Hollywood crowd you’d expect. These days YouTube creators are the real stars, and it’s time Australia sat up and took note, argues Stuart Cunningham in this cross-posting from The Conversation.
Ever heard of Mighty Car Mods? Or maybe RackaRacka? Or perhaps Veritasium? These are a few of the most famous Australian screen creators you might never have heard of.
Mighty Car Mods are a couple of petrolheads who run the world’s number-one independent online DIY automotive show. Their most-viewed video has had 6.6 million views.
RackaRacka, run out of Adelaide by brothers Danny and Michael Philippou, creates action-packed videos full of choreographed fight scenes, comic violence, and pop culture references (their Marvel v DC video has had nearly 50 million views). Graeme Mason, the CEO of Screen Australia, has described RackaRacka as Australia’s most successful content creator.
You might know Veritasium as Derek Muller, presenter of SBS documentaries on nuclear power, but who has been leading Australia’s contribution to popular science online and around the world, with 35 million views for his video on the Magnus effect.
