Ava Lawler’s The Possibility Partnership makes its first acquisition, Appetite Communications
The Possibility Partnership, the holding company and consultancy launched by former Weber Shandwick MD Ava Lawler in March, has made its first acquisition – specialist nutrition agency Appetite Communications.
The acquisition by The Possibility Partnership will be help the agency grow and achieve its commitment to delivering healthy change amongst consumers.
The Possibility Partnership founder and CEO Ava Lawler and Appetite communications founder Andrea Mortensen
Appetite Communications develops health and nutrition campaigns for the food industry and government with a focus on stakeholder engagement.
Ava Lawler, founder and CEO of The Possibility Partnership, said in a statement: “The food and beverage industry is undergoing transformation to play its part in delivering a healthier Australian diet, and we’re excited to be in a pivotal role in connecting the industry with consumers.
“We’re attracted to Appetite Communications’ core proposition of helping people lead healthier lives through engaging food and health communications, as well as their deep understanding of the health and nutrition landscape.”
Appetite Communications founder, Andrea Mortensen, stated: “This deal is very inspiring for Appetite – to be able to access such strong agency experience and new ideas to move nutrition communication forward.
“We love creating fully integrated campaigns where we develop the strategy and create innovative solutions that succeed. This partnership will increase our capacity and capability so we can continue doing more of the work we love.
“If you’re going to really drive sustainable change, you’ve got to work with everyone along that food and health journey. Our greatest strength is our ability to improve understanding and build trust. We’re excited to leverage the extensive integrated communications skills that The Possibility Partnership brings so we can add even greater value to our clients,” Mortensen said.
