Avenue C strengthens leadership team with new faces
Independent media agency Avenue C has announced four senior appointments and a new data and insights lead.
The announcement:
Independent media agency Avenue C has added four senior hires and a new data and insights lead, reinforcing its position as one of Australia’s leading independents.
Tania Carr and Matt Furlong have joined the team as business partners, Lorena Danes as media & investment partner, and Tom Carey as digital partner. Dennis Wong steps into a newly created head of data and insights, helping clients connect category, sales, and media data to uncover sharper insights.
Will Chapman, managing partner at Avenue C, said: “We’ve built a team of people who’ve done the network thing and now want to use those years of experience to get back into the work that moves brands and builds businesses. These hires strengthen our depth of experience while keeping our structure flat and fast. Everyone here is accountable, empowered, and hands-on. That has always been the Avenue C way.”
Lorena Danes, media & investment partner, said: “I’m thrilled to be joining such a high-calibre team, bringing together diverse expertise to create something truly distinctive in the industry. While many talk to clients about attention and business outcomes, what I find refreshing about Avenue C is that these principles are not just conversations, they’re actively embedded in the way we plan, buy, and optimise media. I’m excited to contribute to the growth of our clients’ brands and businesses and equally energised to be part of a culture built for seasoned media professionals who are deeply passionate about their craft.”
Dennis Wong’s newly appointed role as head of data and insights signifies the agency’s continued focus on giving brands an unfair competitive advantage: “We’re making data useful, not just another dashboard. The focus is on real-world insights that give brands an edge.”
These appointments ensure that the agency continues to retain their service excellence and client outcomes following their recent growth, whilst providing their team with the capacity to invest time into providing long-term solutions as well as delivering for brands on the here and now.
Chapman emphasised this: “Experience is our unfair advantage, and the reason we consistently deliver tangible business results for our clients. We’re excited to have four highly respected senior talents join our team who can apply their excellent knowledge to our clients’ business.”
Source: Joy Clark
