Avis launches airport-set campaign via Host/Havas amid ongoing border closures

Vehicle rental company Avis Budget Group has released its debut campaign via Host/Havas, ‘Driven by Better’.

The hero video for the campaign features a man in a car in an airport parking lot, which was launched on 6 September, during a time when many of Australia’s domestic borders were, and continue to be, closed.

The 30-second spot sees a person sitting in a car, making small adjustments to the car by adjusting the seat and wing mirrors before driving off, with a plane taking off in the background.

In a 15-second spot, set within an airport, finding a good rental car is compared to finding a needle in a haystack before Avis is presented as the solution.

Avis Budget Group head of marketing, product and PR, Pacific, Vanessa Wolczak, said: “From humble beginnings at a Detroit airport in 1946, to embracing the technology of today, ‘Driven by Better’ is the perfect representation of how small improvements over time have helped to create the well-known brand that is Avis. This campaign showcases how Avis is constantly adapting to the ever-changing market.”

Host/Havas Executive creative director Jon Austin commented: “It can be hard to cram a brand philosophy into three words, but ‘Driven by Better’ manages to go a step further and captures Avis’ entire 75-year history of constant advancement. It was an absolute blast to be able to update this iconic brand platform with our brilliant client partners at Avis Budget Group. We can’t wait to bring the new platform to life in many more ways.”

One of the OOH assets for the campaign

The campaign will be on TV, out-of-home and social.


Client: Avis Budget Group
Creative Agency: Host/Havas
Production Co: Finch
Director: Christopher Nelius
Audio: Song Zu
Photographer: Ian Butterworth
Media: Havas Media


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