Avis launches airport-set campaign via Host/Havas amid ongoing border closures
Vehicle rental company Avis Budget Group has released its debut campaign via Host/Havas, ‘Driven by Better’.
The hero video for the campaign features a man in a car in an airport parking lot, which was launched on 6 September, during a time when many of Australia’s domestic borders were, and continue to be, closed.
The 30-second spot sees a person sitting in a car, making small adjustments to the car by adjusting the seat and wing mirrors before driving off, with a plane taking off in the background.
In a 15-second spot, set within an airport, finding a good rental car is compared to finding a needle in a haystack before Avis is presented as the solution.
