Awaken wins media for Opal HealthCare
Independent agency Awaken has picked up media for aged care services provider, Opal HealthCare, following a competitive pitch.
The new remit will see Awaken manage media activity for the organisation, which manages 100 residential aged care communities across metro and regional areas.
Opal Healthcare highlighted Awaken’s fresh outlook yet nuanced understanding of the business’ mission, attributing its selection to the agency’s combination of creative strategy, data and research to drive
media results.
An Opal HealthCare spokesperson said: “Having rebranded with a focus on the concept of ‘Ageing is Living’, we wanted to work with an agency that embraced our vision and could help promote our living values. Awaken impressed us from the outset with their deep understanding of our overall strategy and their ability to lean into the core values of our brand: compassion, accountability, respect and excellence. We look forward to working closely with Awaken in the new year to connect people with our services.”
Awaken founder and CEO, Chris Parker, added: “We are thrilled to be partnering with the Opal HealthCare team. From our initial conversations, we were immediately inspired by Opal HealthCare’s innovative approach to their brand, with a focus on building communities.
“Our partnership with Opal HealthCare is an opportunity for us, as an agency, to help support families and deepen their respect for aging loved ones. Ageing is a concept all of us can relate to and knowing there is a people-led community available will bring comfort to many. We look forward to telling that story.”
Awaken this year also brought on new clients The Kids’ Cancer Project, and Chery. In March the agency acquired digital marketing agency Agnes Media, securing its foothold in the UK and US markets.
The Opal HealthCare appointment is effective immediately.
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