AWARD School launches enrolment campaign featuring creative designed by alumni

Australian advertising course, AWARD School, has launched a campaign calling for enrolment into its 2020 class.

The theme of the campaign is ‘Hardcore Thinkers Only’, targeting the nation’s creatives who are interested in unleashing their inner creativity.

The creative for the campaign was developed by AWARD School alumni

AWARD School alumni, Rubini Gunaratnam from M&C Saatchi Sydney and Marina Vasilieva from Host Havas Sydney, developed the creative for the campaign.

Mandie van der Merwe, AWARD School head and executive creative director at M&C Saatchi Sydney, said: “AWARD School is not just for people who want to get into a creative department. The course is designed to provide people with the skills, not only to make ads, but also to generate and develop ideas that can take them further with their careers, beyond the creative department.”

“Hardcore Thinkers Only is the new campaign designed to show that shift in focus. The advertising industry will always need writers, art directors, digital and data-focussed brains. But the fuel that drives this industry forward, is ideas. We’re looking for talent that recognises the power of thinking and we want to help develop and grow that innate potential.”

AWARD School is supported by Facebook Australia and New Zealand.

Alexandra Sloane, Facebook head of marketing for Australia and New Zealand, said: “Compared with the last few decades, a creative career in 2020 looks very different, and this will only continue to expand and evolve.”

“AWARD’s 2020 focus on diversity and inclusive recruitment is especially important as we think about developing Australian talent that is optimistic and ready to tackle challenges and opportunities in the next 10, 20, 30 years.”

AWARD School is a 12-week long course, held outside of work hours and no previous experience is required to join. In 2020 AWARD School has been working to expand on last year’s regional pilot program. It will be available to applicants in the ACT, Northern Territory, Tasmania and applicants more than 50 kilometres away from Sydney, Melbourne, Perth, Brisbane and Adelaide.

The regional program will be consist of online lectures and group tutorials.

AWARD chair, Cam Blackley, said the goal of expanding the regional program is to encourage diversity in the advertising industry.

“There is no doubt that some of our most creative minds hail from regional and remote Australia, and I’m incredibly proud that AWARD School is helping these individuals to bring different perspectives to bear in adland,” Blackley said.

“For many students, AWARD School is also their first glimpse into the world of advertising, and it provides rare access to a pool of dedicated lecturers and tutors who are behind some of our country’s most recognisable and revered campaigns.”

The Indigenous Scholarship Program, which offers scholarships valued up to $2,200 to cover the full cost of AWARD School, will also be returning in 2020 for individuals of Aboriginal or Torres Straight Islander descent.


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