Bakers Delight dances through the decades to celebrate 40 years

To celebrate its 40th anniversary, Bakers Delight is taking consumers on a trip through time, showing its bakers taking quick dance breaks out the back of the bakery.

Tapping into the trend of dance challenges on social media, the campaign references popular dances from the last four decades, including the routine from Beyonce’s ‘Single Ladies’ video, all set to modified versions of the Bakers Delight jingle.

The campaign was created by McCann Melbourne.