Bakers Delight Easter ads reveal ‘secrets’ behind hot cross buns

Bakers Delight has launched a new campaign in the lead-up to Easter which features a voiceover disclosing the brand’s ‘secrets’.

The ads feature a baker telling viewers how good the brand’s hot cross buns taste, without revealing the ingredients.

A voiceover then ruins his moment by disclosing various ingredients in the buns and some of the brand’s baking processes.

The ads end with the line: “Discover the real secret of Easter”.

Traditional hot-cross buns:

Apple & Cinnamon hot-cross buns:

Chocolate hot-cross buns:

Grey Melbourne is the brand’s agency of record.