Bakers Delight Easter ads reveal ‘secrets’ behind hot cross buns
Bakers Delight has launched a new campaign in the lead-up to Easter which features a voiceover disclosing the brand’s ‘secrets’.
The ads feature a baker telling viewers how good the brand’s hot cross buns taste, without revealing the ingredients.
A voiceover then ruins his moment by disclosing various ingredients in the buns and some of the brand’s baking processes.
The ads end with the line: “Discover the real secret of Easter”.
Traditional hot-cross buns:
Apple & Cinnamon hot-cross buns:
Chocolate hot-cross buns:
Grey Melbourne is the brand’s agency of record.
