Band from Leo Burnett Melbourne’s Cannes grand prix-winning ad to play at Spikes Asia

Joining New Zealander Antony Young and Naked’s Adam Ferrier at Spikes Asia this year, will be Rudely Interrupted, the rock band that featured in Leo Burnett Melbourne’s Cannes grand prix-winning ad for Scope, ‘See the person’.

Leo Burnett Sydney’s CEO Todd Sampson will also be appearing at Spikes. He will be giving a talk entitled ‘Fear & Creativity’.

The announcements:

(Singapore: 6 September 2011)Leo Burnett & Arc Asia Pacific is bringing one of Australia’s most celebrated indie rock bands, Rudely Interrupted to Singapore for a performance at the Spikes Asia Awards Afterparty at IndoChine Empress Place on 20th September. The event is the closing party of Spikes Asia Advertising Festival -the leading advertising festival in Asia Pacific- which takes place from 18th to 20th September in Singapore.

The band, which has five out of six members living with disabilities, is also the star of the award-winning campaign “See the Person” developed for Scope, one of the largest providers of services to people with a disability in Victoria. The Leo Burnett Melbourne-developed campaign was recently recognized with the prestigious Grand Prix for Good award at Cannes Lions International Festival of Creativity 2011.

“The performance in Singapore will mark the Melbourne-based band’s first ever gig in Asia, having perform at music and arts festivals at home in Australia and internationally including the USA, Canada and the UK,” said Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific.

Continued Ziebinski,”We had the wonderful opportunity to work with Rudely Interrupted on the ‘See The Person’ campaign in Melbourne and have the first hand knowledge of their talent and dynamic performance. Spikes Asia is the region’s premium creative festival featuring a line-up of world-class presenters, jury members and attendees; it seems only fitting that we bring a world-class band like Rudely Interrupted to perform at the event. This amazing group of talented musicians not only create great music but also challenges public perception of living with disability in a beautiful way.”

Bringing the band’s performance to life will be an interactive digital projection on the façade of the Asian Civilisation Museum developed by Leo Burnett Group Singapore in partnership with Aims Integrated Marketing Agency.

Source: Leo Burnett Asia-Pacific press release

(Singapore: 5 September 2011)Todd Sampson, CEO of Leo Burnett Sydney will be delivering a speech on ‘Fear & Creativity’ at this year’s Spikes Asia, the regional awards and festival celebrating Asia Pacific’s creative excellence in advertising and communications. The festival will take place at Suntec Convention Centre in Singapore from 18th to 20th September.

Representing Leo Burnett at the festival, Sampson, who is also the star of The Gruen Transfer, a popular Australia TV programme on advertising, joins the rank of other inspirational speakers at the same event including The Simpsons’ producer Joel Cohen, celebrity chef, Bobby Chinn and Publicis Worldwide’s Jean-Yves Naouri.

Fear & Creativity | 19th September 2011 | 1510 to 1545

Creativity is the last remaining competitive advantage companies have today. This presentation is a celebration of the power of creativity in solving any problem – big, small, social, political, economic or environmental.  It works from  the premise that‘creativity has the power to change the world but fear has the power to stop that from happening and the most successful leaders and organisations of the future will be the ones that can successfully balance both’. The presentation is built on real life experience and explores innovative ideas, cultural change and problem solving.

Source: Leo Burnett Asia-Pacific press release


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