F.Y.I.

Bang creates brand for ‘haute dogs’ Snag Stand

Creative agency Bang has created a new brand identity for gourmet sausage grill Snag Stand, a stall on Sydney’s Pitt Street run by the owners of Mad Mex.

Bang produced the creative concept, naming, identity, design, packaging, menus, uniforms, signage and website for Snag Stand, which is positioning itself as high quality yet accessible hotdog stall.

Snag Stand owner Phillip Blanco said: Bang completely got what we were trying to create here, which is to elevate the humble sausage to a ‘haute dog’ – a quality, artisanal snag delivered in a stylish and hip grill environment. From creative concepts to interiors and execution, we’ve been impressed with the entire Bang team in helping us bring the venture to life.”

Bang also handles niche food advertisers Becasse, Quarter Twenty One and Charlie & Co.

Credits:

  • Agency: Bang
  • Creative director: Samantha Krug
  • Copywriter: Piers Twomey
  • Account director: Nicole Rippery
  • Account manager: Katie Surendonk
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