Bang PR wins V8 Supercars account
Bang PR has won the public relations account for V8 Supercars.
The announcement:
V8 Supercars, the premier motorsport category in Australasia and one of Australia’s fastest growing sports, has today announced the appointment of its new national PR agency, Bang PR.
With 14 Championship events on the calendar and two international rounds, Bang PR will manage a full national PR program for the sport, plus the climactic Sydney 500 event in December, the grand final of the V8 Supercars Championship.
Bang PR Managing Director, Narelle Craig said of the appointment:
“We’re excited to get under the skin of V8 Supercars which obviously has such a passionate following locally and is growing year-on-year around the world thanks to its highly successful broadcast relationships and international rounds in Texas and New Zealand.
“Our appointment as the national PR Agency of such an iconic and much-loved Australian sport is a great challenge for the team. Our Practice Director Claire Jobe has been involved with V8 Supercars for over 8 years and we will be drawing on that experience, knowledge and insight.”
V8 Supercars’ General Manager – Communications, Cole Hitchcock said Bang’s approach made it the perfect partner to further explode the profile of the sport in lifestyle, entertainment and sports media.
“With the introduction of the Car of the Future in 2013 and our Championship calendar expanding internationally, our core brand focus still remains Australia, the traditional heartland and home of the sport.
“We are confident that the experience, knowledge and passion that Bang PR has shown for the V8 Supercars’ brand will help us further grow our presence domestically, continuing to reach our passionate fans but also broadening our offering to attract new fans to the sport.”
Bang PR will work closely with other V8 Supercars agency partners on PR, event and communications programs, including P4 Group, a Brisbane-based integrated agency who were last month awarded the V8 Supercars ARMOR ALL Gold Coast 600 event.
The addition of the V8 Supercars account to the Bang roster follows other recent successful wins for the M&C Saatchi-owned PR specialists, including their appointment to News Corp Australia’s commuter brand mX.
Source: Bang PR media release
