Banjo to help 1300 Flowers to bloom

1300-flowers-banjo-oohThis billboard marks the beginning of a brand new position for florist 1300 Flowers.

Masterminded by Banjo Advertising, the next few days will see the oOh Media supersize billboard sites bloom into life across Sydney, Melbourne and Brisbane.  

Banjo MD Andrew Varasdi told Mumbrella: “It’s the start of a new brand. We’re building a new position.”

He said that while competitors tended to commoditise flower buying, “we want to build a position of celebrating the flower.” He added: ‘In the next three or four days the buds will open and become a bunch of beautiful illustrated flowers. That will mark the beginning of the new brand identity.”

Banjo, which started last year, won the creative and media planning for 1300 Flowers in December, with a deal that will see most of its remuneration based on the brand’s sales performance.

For the relaunch, timed around Mother’s Day, all of the outdoor elements are being carried on oOh billboards including the one pictured on Broadway in Sydney, to be followed with TV from next week.

This weekend saw another major piece of work from Banjo unveiled, with its first ad for Freeview.

*Meanwhile the ASX-listed oOh yesterday said it had seen an 11% increase in its first quarter revenues.

1300 Flowers billboard


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