Bank of Melbourne targets children with new animated cinema ad

Miranda Ward

December 19, 2013 7:22

The Bank of Melbourne has unveiled a new campaign promoting children’s saving accounts which debuts on cinema screens across Victoria on Boxing Day.

The animated commercial, by South Melbourne’s XYZ Studios and agency Ogilvy Melbourne, features a girl and her penguin moneybox taking a journey together.

https://www.youtube.com/watch?v=pLdAzsKjZyQ

Bank of Melbourne’s head of brand and marketing Georgina Williams said the new ad was a deliberate strategic move away from the more traditional corporate approach for screen advertising.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.