Banking start up Volt Bank appoints Five by Five Global to its marketing
Volt Bank has appointed Five by Five Global as its marketing agency of record, following a competitive pitch process.
Volt Bank is a mobile-led banking challenger brand that will be launching its first savings product later this year.
The agency’s initial focus will be building a waitlist for the bank, whilst its app remains in staff testing mode.
Five by Five has been engaged to fulfil the marketing for Volt Bank
Five by Five Global managing director, Matt Lawton, said: “This win further validates that launch marketing is a discipline needing specialists who understand how best to apply integrated PR and advertising services to drive early momentum.”
Maria Loyes, chief customer officer at Volt Bank, added: “We’re focused on helping Australians be better off and the first step is to help people save money.”
Five by Five Global also works with Lenovo, Red Bull, Ring.com and Patron Tequila.
Dear 5×5 congratulations and best of luck. You’ll need it.
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Ditto.
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