Bankmecu commissions Australia’s first commercial reverse graffiti project
Customer-owned bank Bankmecu has commissioned an artist to create reverse graffiti works in parts of Melbourne to support the brand’s responsible banking positioning.
The bank is working with UK artist Moose to complete the work – the first commercial project of its kind in Australia – in Wurundjeri Way in Docklands and Brunton Avenue near the MCG.
Instead of spraying walls, reverse graffiti uses cleaning products to remove dirt from urban spaces leaving images behind.
Street Marketing seems to be really taking off right now!
Replacing graffiti with more graffiti?
Clearly removing ego these days is very hard.
Let’s see how long until it gets defaced.
Excellent new term! Reverse graffiti, that is probably the weirdest thing I have heard in a long time. So next time I wash my car I have actually overdone the reverse graffiti?
Please do not use this made up language, because words and reverse words cancel each other out – the whole world of meaning could blow up!
@ reverse post – it’s not a new term, it’s been around since 2006. There have been documentaries made about Reverse Graffiti, showing UK artists being questioned by police for “cleaning dirt off walls”.
Pro-tip: Google is your friend.
http://en.wikipedia.org/wiki/Reverse_graffiti
It’s still graffiti, but just more artful. It’s certainly an efficient use of media budget, given that you can take up some good space for free.
Rather reminds me of when some kids at school used weedkiller on the lawn to draw a 5m long… well, you can guess what.
Love it! Fresh piece of thinking. Awesome media idea.
Or maybe use the beaches in an ethereal way
http://tonyplant.tumblr.com/image/35869959711
cleaning up their act
Just for the record, we only used brushes to make these pieces and in both cases there was no graffiti on each wall. Wether or not any mark on any wall is now called graffiti is open to discussion. I like calling these pieces murals but then I’m an old romantic.
this ticks so many boxes starting with the edginess and left field idea and then making the Mural’s animals and fauna with minimal branding (i could see other brands ruin this with bad branding and tasteless imagery) but this really is classy and to top it off zero impact on the environment.
well done
5 out of 5