Bankwest appoints search marketing company Outrider Australia
Search marketing company Outrider Australia has been appointed by Bankwest to support its business banking division’s digital marketing strategy.
The announcement:
August 4, 2011 –
Search marketing specialist, Outrider Australia, today announced a new client win with Bankwest. Outrider will support Bankwest’s Business Banking division as part of an integrated digital marketing strategy. Outrider was selected following a competitive pitch process.
Search is a key component of the strategy developed by Bankwest to support its Business Banking brand, which was re-launched in mid-2010. Outrider will provide organic search strategy, implementation and specialised content development services under the terms of the contract.
Bankwest’s investment in digital marketing is based on business customer research. The research highlighted the central role played by the Web and mobile as a channel for relationship management, customer communication and service.
“We’re delighted with this significant client win,” said Victor Navarro, commercial manager, Outrider Australia. “Bankwest is an innovative and progressive brand with an exciting vision for its future and the path it needs to take to get there. The focus on search is reflective of the critical role that it plays as part of an integrated marketing program.”
Outrider delivers high performing customer engagement campaigns via organic and paid search, social media, brand websites and the mobile Internet. Outrider is the designated search marketing agency of GroupM, WPP’s media buying and planning arm.
Source: Outrider press release
