Bankwest reveals new logo and brand identity in ad bringing Bryce to life
Bankwest’s animated character Bryce and his dog Barker have been brought to life to show how the bank’s customers benefit from its ‘Bank Less’ positioning.
The campaign also introduces Bankwest’s new logo and brand identity – the first change of its kind in more than two decades – which sees the company keep its signature orange but refresh its ‘W’ logo.
Bryce was first introduced in August last year during its ‘Buckets’ campaign. The ‘Bank Less’ platform was launched a year earlier, acknowledging customers’ frustrations with financial institutions in light of the banking Royal Commission.
