Banter expands to PR, appoints Alt Shift’s Andie Crawford to lead

May 1, 2025 11:52

Andie Crawford, the former managing director and co-founder of Alt Shift Sydney, has joined brand experience agency Banter as it expands into the PR and social space, Mumbrella can reveal.

Crawford will bring her experience across PR, earned media, influencer strategy, and content marketing areas to grow Banter’s offering to “drive engagement, conversation and cultural relevance”.

With the addition of a PR and social arm, Banter hopes to engage consumers, media, fans, communities, and creators under one roof. Crawford will lead the division, as the agency’s new head of PR and social.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.