BaptistCare selects Zoo Republic to handle creative account
BaptistCare has appointed The Zoo Republic to its NSW and ACT creative account following a competitive four-month long pitch process.
The Zoo Republic’s pitch to BaptistCare put forward a unified brand story that brings to life BaptistCare’s position ‘Because We Care’ highlighting that as a for-purpose organisation they are committed to being brave and standing up for what is right for people. Considering all aspects of the organisation, The Zoo Republic explored a campaign that not only delivers a single brand voice, but also has the flexibility within the brand narrative to deliver across multiple portfolios from home care to retirement living.
Charles Moore, CEO of BaptistCare said: “This is a really exciting time and the next step for BaptistCare. Earlier this year, we raised some important questions around Aged Care with our open letter to the Prime Minister and now, in partnership with The Zoo Republic, we aim to continue being the voice for so many aged Australians who don’t experience the care that they so richly deserve. We believe that every individual deserves to live well and this is what drives us each and every day.”
David Lo, CEO of The Zoo Republic is thrilled with the win. “In our industry, you don’t often get the opportunity to work with brands that are making a tangible, real and purposeful difference in people’s lives at a fundamental human level. Winning the BaptistCare marketing account has not only bolstered our client resume, but it stands at the forefront of what we believe in and value as an agency.”
The appointment is effective immediately and is expected to a deliver an integrated creative campaign later this year.
Zoo Republic recently launched fintech platform Beforepay’s first brand campaign, ‘Your pay at your command’.
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