Barnardos launches campaign raises awareness of child cost-of-living challenges

With help from Love Media and Sparro, Barnardos’ latest outdoor and digital campaign highlights the real impacts of poverty on children and the transformations that occur when children move beyond it.

The announcement:

Barnardos is bringing children’s needs to the forefront of the public conversation with their new digital and outdoor campaign running until the end of May, with the help of Sparro and Love Media. Against the backdrop of a cost-of-living election campaign, Barnardos places children’s experiences at the centre with the proposition: “A child doesn’t choose poverty, but you can choose to change their life.”