News

Barty, Federer and Djokovic hand Nine another TV win during the Australian Open quarter finals

The Australian Open quarter finals have helped Nine to another win in the TV ratings, with Novak Djokovic’s match against Milos Raonic the most-watched of Tuesday night, drawing 942,000 metro viewers and 1.249m nationally.

The game ran from 7.40pm to almost 11pm and saw Djokovic take the win in three sets. Overall, the night coverage drew an average of 893,000 metro viewers and topped two of the three advertising demographics – 16-39s and 18-49s.

Djokovic’s quarter finals Australian Open match proved a winner for Nine last night

In the afternoon, Roger Federer’s five set win over Tennys Sandgren brought in 621,000 metro viewers and 911,000 nationally from 3pm. The win will see Federer take on Djokovic in the semi-finals.

Ash Barty’s win over Petra Kvitova from 1pm brought in 526,000 metro viewers and 757,000 nationally. She’s set to take on Sofia Kenin in the semis.

All in all, the coverage helped Nine to a 27.7% channel audience share and 4.2% for multi-channel Gem which aired some of the games. The Nine Network held 36.7%. Nine News was also the most-watched program of the night, bringing in 1.006m metro viewers over Seven News’ 927,000.

A double elimination on Ten’s I’m A Celebrity, Get Me Out Of Here brought in 819,000 metro viewers and 721,000 for the episode leading up to it. It also topped the last key advertising demographic – 25-54s.

ABC’s most-watched was ABC News with 691,000 metro viewers. Home and Away drew 600,000 to Seven.

Season four of First Dates premiered on Seven at 7.30pm, bringing in just 352,000 metro viewers. Season three premiered to 741,000 viewers, season two 839,000 and season one 921,000 in 2016. The show is scheduled to move to a later timeslot from episode three onwards.

Overall for the night, both Seven and Ten held a 13.9% audience share for main channels and 21.9% for Seven Network and 19.9% for Ten. ABC held 9.7% and SBS 4.0%. ABC Network secured 14.2% and SBS 7.2%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.