Bastion ANZ announces new head of brand marketing

Bastion has appointed Alexandra O’Neil as its new Head of Brand Marketing for Australia and New Zealand.

Alex will be responsible for all marketing communications for ANZ, driving brand strategy and business growth.

O’Neil previously worked as the group marketing manager for Solotel Group, leading strategic marketing campaigns for brands including Moet Hennessy, Bacardi, Adidas, Levi’s, SXSW, Sydney WorldPride, NSW Government, CUB, and Lion Nathan.

“It’s an exciting move to Bastion and I look forward to working with a team focused on creativity and strategy. As Head of Brand Marketing, I’ll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market”. said O’Neil.

“We’re incredibly lucky to have found someone of Alex’s calibre to join the team. She is moving from an amazing career in hospitality at Solotel Group as Marketing Manager where she managed multiple brands,” said managing director of experience – growth, Matt McCann.

“With exciting announcements coming from Bastion locally and globally, the role required someone with an acute ability to understand the operational needs of a multifaceted full-service marketing and communications agency like Bastion and the impactful work we do under one holistic umbrella.”


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