Bastion opens new beverage arm to empower brands in sector

Bastion has expanded its business operations with the launch of a dedicated beverage sector arm.

Offering end-to-end solutions specifically for beverage brands, the new Drinks Agency Village is expected to tie together consumer engagement, drink strategy and trade advocacy to revolutionise how beverage brands and consumers interact, bolstering the full-service communications and marketing agency’s ability to deliver brand experiences that are inherently immersive and sense inducing.

The business arm is comprised of 20 workers skilled in event activation and brand management, with expertise in the hospitality and beverage sector, to satisfy any off-premise and on-premise requirements.