Bastion Shine unveils managing director of Wellington
Bastion Shine has appointed Sally Hooper to the role of managing director of Wellington.
The announcement:
Leading New Zealand marketing and communications agency Bastion Shine is excited to announce the appointment of one of the country’s top marketing specialists, Sally Hooper, as managing director of its Wellington business.
Sally will oversee the growth of Bastion Shine’s Government and Commercial client portfolio, which includes prominent brands and organisations including Whittaker’s, NZ Police, MBIE and DIA.
With over 20-years of experience leading impactful marketing strategies across diverse sectors, Sally has a proven track record of delivering campaigns that drive lasting behaviour change and produce significant results. She excels in building strong brand connections, fostering engagement, shifting attitudes, and influencing positive outcomes.
Sally’s customer-first approach is at the core of her work, where she creates integrated campaigns that prioritize the human experience while achieving measurable results. Her expertise consistently demonstrates how strategic marketing can lead to lasting, positive change for both organisations and communities.
“Joining Bastion Shine is an exciting opportunity to be part of a team and company that are actively investing in and growing their presence in Wellington – something which stands out in today’s landscape. Their integrated offering and depth of expertise make this growth possible, and I’m thrilled to contribute to a team that’s dedicated to building stronger communities, stronger organisations, and a stronger Aotearoa.”
Sally will work closely with the wider Bastion Shine team to deliver a seamless, integrated service offering across Creative, Design, Digital, PR, Social, Experiential, and Media. She steps into the role following the tenure of Jodi Willocks, whose has laid strong foundations for the business.
Bastion Shine CEO Toby Sellers expressed enthusiasm for Sally’s appointment and appreciation for Willocks’ contributions, highlighting the agency’s continued commitment to growth and excellence.
“Sally brings a wealth of experience in both the public and private sector, combined with a track record of delivering globally recognised campaigns. At Bastion Shine, our purpose is to put brands, organisations and people in a position of strength, so I’m excited to welcome onboard such a talented agency leader to drive our growth in the Wellington market,” Sellers said.
“I also want to extend my gratitude to Jodi for her incredible contribution to our Wellington office and the Whittaker’s business over the past two years. We wish Jodi well for the future.”
Sally will assume her new role immediately, marking an exciting new chapter for Bastion Shine.
Source: Bastion Agency
