Battle between Nine and Seven heats up as reality franchises go head-to-head

The battle between Seven and Nine in the post-Easter ratings period is heating up as Seven’s My Kitchen Rules rattles towards its finale on 30 April and Nine banks on The Voice succeeding in its sixth season.

On Anzac Day, the two franchises pulled in solid numbers with My Kitchen Rules becoming the most-watched non-news program for the evening with 1.219m, followed by The Voice’s second episode with 1.185m.

MKR was also the most-watched program across key advertising demographics 16-39, 18-49 and 25-54.

The only other programs to surpass the 1m viewers mark were all news/current affairs offerings: Seven News (1.474m), Seven News/Today Tonight at 6:30pm (1.278m), Nine News (1.21m), and Nine News at 6:30pm (1.157m), according to OzTam’s overnight preliminary metro ratings.

Nine’s second and final episode of its House of Bond mini series had 657,000 metro viewers.

Ten’s highest-ranked show for the evening came in at number 12 – the second half hour of The Project at 7:00pm, which had 620,000. Bondi Rescue was in 13th position with 553,000 viewers.

Once regional figures were added to the mix, including the network’s regional affiliate stations, MKR had 1.828m national viewers and The Voice had 1.595m. Home and Away also surpassed the 1m viewers mark with 1.316m nationally.

Nine narrowly won the evening, with 24.6% audience share, followed by Seven with 23.0%. Ten bounced back slightly after coming fourth to the ABC on a number of occasions over the past few weeks, and placed fourth with 11.5%. ABC had an 8.9% share and SBS 5.1%.


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