Battle between Nine and Seven heats up as reality franchises go head-to-head

The battle between Seven and Nine in the post-Easter ratings period is heating up as Seven’s My Kitchen Rules rattles towards its finale on 30 April and Nine banks on The Voice succeeding in its sixth season.

On Anzac Day, the two franchises pulled in solid numbers with My Kitchen Rules becoming the most-watched non-news program for the evening with 1.219m, followed by The Voice’s second episode with 1.185m.

MKR was also the most-watched program across key advertising demographics 16-39, 18-49 and 25-54.