Bauer culls 10 per cent of ad team and sells two titles

Magazine publisher Bauer Media has made 30 positions in its advertising department redundant, reports The Australian Financial Review. The comapny has also sold two more titles.

According to the newspaper the cuts represent around 10 per cent of the publisher’s advertising staff of 300 people.

Bauer, whose titles include the Women’s Weekly and Woman’s Day has today seen major double digit falls in circulation for many of its leading titles

Among the worst affected magazines was Zoo Weekly which had a year on year fall of 25.9 per cent and monthly magazines Cleo and Cosmopolitan whose circulation decreased by 17.4 per cent and 17.5 per cent, respectively.

A spokeswoman for Bauer Media did not respond to requests for comment.

Meanwhile, Bauer has sold its tech titles APC and TechLife to Future Publishing.

Neville Daniels, COO of Future Publishing Australia, says: “APC and TechLife are incredibly strong brands in the Australian technology sector – both engage large, loyal audiences of tech-savvy, influential early adopters. And both perfectly complement our existing portfolio. We’re looking forward to working with their talented teams as we develop our technology audiences across print, tablet, mobile and online, focused on becoming Australia’s leading technology publisher.”


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