Bauer Media buys Beautyheaven Group

beautyheavenBauer Media has acquired the Beautyheaven Group which comprises of Beautydirectory, BeautyHeaven and the recently launched Homeheaven.

David Goodchild, CEO of Bauer Media Australia and NZ, said: “The acquisition of this market leading online business supports our strategy to be the No. 1 digital destination for Australian women. With Bauer Media already No.1 in print we see many opportunities to leverage our existing assets, experience and resources to add considerable value and scale to these growing digital businesses. The beautydirectory, beautyheaven and homeheaven teams have created highly impressive products and I look forward to working with them to take the business even further.

The Beautyheaven Group’s web, mobile and social media platforms host product information, industry news, reviews, expert tips and advice, shopping directories, advertising and sampling opportunities.

The Beautyheaven Group will continue to operate as is, with founder Jackie Maxted reporting directly to Goodchild.

Bauer Media declined to disclose how much the company cost.

Tony Kendall, director of advertising sales at Bauer Media, said: “The integration of the Beautyheaven Group into Bauer Media’s sales proposition will provide countless opportunities for our advertising partners. Combining the Group’s  already impressive reach and engagement with our new digital “To Love” network creates an online powerhouse for marketing to women.”

The beautyheaven Group was founded by former Public Relations agency owner Jackie Maxted in 1999.

She said: “I am proud to be partnering with Bauer Media and excited by this next stage in the evolution of the group. We have built a unique and strong team and a customer proposition built on achieving outstanding results and high quality service. I look forward to working with the Bauer group to continue to grow the business.”

Earlier this month Bauer Media has announced it will separate its print and digital divisions globally creating a new Bauer Xcel Media division.




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