Bauer Media launches new Ashy Bines magazine

Bauer Media is launching a new bespoke magazine for fitness influencer Ashy Bines.

The print title, called Ashy Bines, will take readers behind the scenes on the influencer’s life and aims to empower women to be the ‘best version of themselves’. At this stage, the magazine is a one-shot.

Sally Eagle, general manager of publishing at Bauer, said the Ashy Bines magazine is a new and exciting opportunity for readers to connect with the entrepreneur outside of her online community.

“We are thrilled to collaborate with Ashy to bring to life the first Ashy Bines magazine. Ashy empowers her loyal online community by sharing her health and wellbeing expertise and experiences navigating the ups and downs of being a woman, mother and businesswoman in a very relatable way,” said Eagle.

“The magazine is an extension of this and full to the brim with inspirational and useful advice and information.”

The magazine will feature ‘inspirational wellbeing and lifestyle information including workout inspiration, recipes, fashion, self-care, mindfulness and parenting’.

Bines, co-founder and creative director of the Ashy Bines Group said: “The key motivating factor in partnering with Bauer to create this magazine was that it offered an opportunity to reach an even greater number of women beyond just our digital platforms.

“Introducing a new audience to the Ashy Bines brand in a way that offered a solid understanding of who I am and what I stand for was critical to me. A bespoke, stand-alone magazine meant we were able to communicate our approach to health and wellness and our mission to empower women in a clear and undiluted way.”

The magazine is published under Bauer’s custom division.

“The success of these custom magazines proves that readers are still hungry for authentic content and want to connect with successful women and brands in meaningful ways. We are proud to support well-known Australians in extending their platform to new environments where customers can purchase off the shelf. We know Australian women of all ages will love the Ashy Bines magazine,” said Eagle.

The issue will be available from February 3 2020, for $9.99 at newsagents and Woolworths and at Coles supermarkets from February 6.


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