Bauer Media rebrands as Are Media

Mercury Capital has announced the new title for the Bauer Media properties it acquired earlier this year. The new title for the existing content and experiences company is Are Media, representing the ‘key foundations’ of the business – audience, reach and engagement.

In a media announcement, Mercury Capital said the Are branding represented ‘being present’ and ‘a quiet confidence that reflects the position as the market leader with a rich heritage in storytelling’.