Bauer Media sells motorcycle titles to Citrus Media and Motoring Media Network

AMCNBauer Media has sold three of its motorcycle titles to boutique publisher Citrus Media.

Australian Motorcycle News, Australasian Dirt Bike and Motorcycle Trader have all been sold to Citrus, which has picked the titles up as part of a joint-venture with motoring content and communications agency Motoring Media Network.

MWN is run by former Bauer Media executives Matthew O’Malley, along with Jesse Taylor. It publishes performance car magazine Evo. 

It is understood the staff for the three titles will continue to be based in Melbourne. Citrus Media is currently based in Sydney.

Motorcycle TraderADBCitrus Media director Jim Flynn described the sale of the titles to Citrus as “exciting”.

For Citrus Media it follows on from the publisher buying Bauer Media title Women’s Fitness after it was closed by the larger publisher in October last year.

It is understood the titles will officially be signed over to MMN and Citrus Media on August 31.

Bauer Media declined to comment.

Miranda Ward



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.