Bauer Media sells off five adventures titles to staffer
Bauer Trader Media has sold its adventures titles, including Caravan World, to a group of investors led by Robert Gallagher, the current general manager of adventures at Bauer Xcel Media.
Caravan World, Campertrailer Australia, Motorhome and Caravan Trader, Travelin, Turu and associated websites are being sold to Adventures Group Holdings.
The sale follows on from Bauer Media shuffling its publisher roles earlier this week.
Adventures Group Holdings was formed by Gallagher who has worked at Bauer Media for the last four years.
The deal is expected to be finalised at the end of November, with existing Trader staff who work directly on the brands transitioning over to the new business.
Nick Chan, CEO of Bauer Media, said: “In line with our strategy of focusing resources and investment on five key consumer and customer segments, we have taken the decision to sell the Adventures titles. This allows us to concentrate our efforts on Trader’s motoring and industry brands where we hold leadership positions and see the opportunity for significant future growth.
“I want to thank all staff that have worked on the Adventures titles and wish them and the new owners every success.”
Robert Gallagher has bought Bauer Trader Media’s Adventure titles
Gallagher who becomes CEO of Adventures Group Holdings said: “The Adventures business has a rich heritage based on inspiring and credible content and we see that as a terrific platform from which to build a highly successful business.
“Unlike investing in a start-up, the Adventures group begins day one with the existing team of talented people, our well respected brands and established client relationships across the caravan, camping and regional tourism markets.
“The opportunity to work with our partners to continue to grow this buoyant category is truly exciting.”
The sale of the Adventures titles follows on from the closure of Cleo in January and the decision to cease publishing motorsport magazine Auto Action in May.
The decision to offload Auto Action followed on from the magazine publisher closing Top Gear in October last year and selling three of its motorcycle titles – Australian Motorcycle News, Australasian Dirt Bike and Motorcycle Trader – to boutique publisher Citrus Media in August.
Bauer Media also closed Women’s Fitness, with Citrus Media saving the title.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
adventures
Bauer Media
Bauer Trader Media
Campertrailer Australia
Caravan World
Motorhome and Caravan Trader
Robert Gallagher
Travelin
Turu
Remind me how much Bauer paid for the business and why they thought it was a good idea.
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