Bauer Media’s Beauty Directory launches influencer network

Bauer Media’s Beauty Directory has entered the competitive influencer marketing space with the launch of its Influencer Network which aims to connect brands with social media influencers.

Michelle Blancato, general manager of Beauty Directory, told Mumbrella the launch of the network was about formalising a service that Beauty Directory already offered.

“The history of Beauty Directory has always been to facilitate those connections between brands and media. A few years ago we began in earnest to really work with influencers, particularly bloggers, including them in our media directory.